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Email Marketing

Despite the many alternatives we have in reaching out to our target customers online, email marketing proved to remain a steadfast scheme that allows marketers like us to leverage our online businesses. Email marketing gives us the opportunity not only to sell but more importantly to establish a long term relationship with our target market. I am no hypocrite for I admit that sales and conversion mean a lot to me. But more than just that, being able to establish rapport and long term relationship with customers and potential customers are equally important.I?m grateful that Email marketing has not lost its spark despite the emergence of other options like social networks. Email marketing was a bit overshadowed by the popularity of social networking sites.

Email marketing is that type of promotion that can bring you profit at very low price. It brings result but you do not have to spend much money on the strategies. Probably it is one of the cheapest marketing strategies available in the market. But one drawback of this type of business promotion is spamming. Whenever you hear this word one word automatically enters in your mind and that is spam. And for this very reason a good businessman always shy away from this type of promotion activity.

But the fact is that spam and email marketing is not similar but in actuality these to are completely different and not using it as part of your marketing campaign could prove to be a mistake because it does bring results and is one of the cheapest marketing strategies available.

Informative content of your email will attract your subscriber?s attention. So make sure that your customers have a valuable content before them which is provided with your email informing them important announcements regarding new things on your website, exclusive promo codes, industry news, informative articles, and even birthday greetings. So if you keep on sending them plain ads then it can also happen that your loyal subscribers will start to ignore your messages only by deleting them even unnoticed.

Email marketing can be quite a challenge that a small business has to go through before they give up and redo their marketing plan. But email marketing is not too difficult to get to grips with, and is much cheaper than most paid advertising methods. Small business email marketing can become more effective though if it is implemented in the correct manner. You have to know how to get clients without pushing them to buy your product too hard, this only ever ends up with them unsubscribing from your list.

Email marketing software has its own computer database. This database keeps a record of your message history and company campaign statistics at hand. It also has a list of contact information of your clients as well. The software?s has an interface with the features that you require to have a successful email campaign. It uses message sending, contact entry, contact importing, and reporting as tools for such.

Successful e-mail marketing relies on three elements to achieve its goal. Many a marketer has failed because they have not put these three elements into practice. Let?s look at each of them individually:

1. Making an offer attractive to a customer.
2. Having a good list
3. And being creative

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Source: http://j-netsolutions.com/blogs/blog/2011/05/17/email-marketing-strategies/

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