The famous department store pioneer John Wanamaker once wondered where half of his
advertising dollars were being wasted. This is easy to understand because there
are many options available for real estate internet marketing such as search engine
marketing, email marketing, buying leads, newsletters, PPC advertising etc?
Real estate internet marketing can be as simple as having a web presence that will
bring you more clients and sales. It can also be a complicated marketing strategy
that is professionally managed.
The first thing you need to understand about real estate internet marketing is that
the biggest enemy that you will face is attrition. To be successful in real estate
marketing, you must be able to understand what attrition is and how best to cope with
it. It basically means that there will be a number of people that will not take action
that you want them to take.
Often, real estate marketing involves a mentality of building websites and hoping for
traffic coming to it. However, this won?t work since you must first learn how to drive
targeted traffic to your real estate website. This is the fundamental step required when
beginning real estate internet marketing.
If you wish to succeed with real estate internet marketing make sure that the code on
your website is clean and crisp. Use keywords that target the right audience and optimize
your website content accordingly. If you have a blog, use a long-tail SEO strategy when
thinking about topics for your blog.
You should have a plan of action that is like a road map to success. It needs consistency
rather than peaks and valleys.
By Serge Daudelin
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