Nielsen report finds 56 percent of US households have a modern ...

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Nielsen is out with its annual survey of video game use in the US today, and it?s found that gaming continues to be on the rise across the board. That includes a seven percent increase in total gaming time compared to the previous year (apparently due largely to increases in mobile and tablet gaming), and an increase in modern console ownership from 50 percent of households to 56 percent; that includes so-called 7th generation consoles like the Wii, Xbox 360 and PlayStation 3.

It also found the number of cross-platform gamers be on the upswing, with 24 percent responding that they play on two or more of a console, PC, tablet or mobile device (compared to 17 percent previously). Looking at mobile gaming, specifically, Nieslen found that while iOS gaming tended to be distributed fairly evenly across all age groups, Android gaming proved to be far more popular among those aged 25-34 than any other group.

A few other tidbits: 65 percent of consoles are located in the living room, online shopping for games is up while other channels continue to decline, and streaming video continues to be a growing secondary use for game consoles (particularly on the Wii, where it accounts for 33 percent of console usage, compared to roughly 15 percent on both the Xbox 360 and PS3).

SOURCE via Nielsen

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Source: http://www.2dayblog.com/2012/03/14/nielsen-report-finds-56-percent-of-us-households-have-a-modern-game-console-total-gaming-time-up-seven-percent/

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